The Marketing Process Company has developed a range of powerful, proprietary software products to aid practitioners in various areas of marketing and training.
Many of The Marketing Process Company's decision-support software tools and processes are based on methodologies developed by Emeritus Professor Malcolm McDonald, former Professor of Marketing and Deputy Director Cranfield School of Management, an acknowledged global authority. Supporting texts authored/co-authored by Professor McDonald are available from the respective publishers.
EXMAR - the complete software package for production of marketing plans
Market Segment Master - the neural networking tool for generating market segments
Marketing Portfolio Planner - the standalone tool for producing the Directional Policy Matrix
Key Account Selection Matrix - prioritise and select key accounts
Supplier Evaluation Matrix - analyse and rationalise a portfolio of suppliers
Contact the company for purchase details at info@themarketingprocessco.com
Training Strategy Audit Matrix and the Marketing Dashboard are no longer supplied or supported by The Marketing Process Company.
Marketing Plans - How to prepare them, how to use them (5th Edition) |
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April 2002. McDonald. ISBN: 0750656255 |
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Market Segmentation - How to do it - How to profit from it (2nd Ed) |
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June 1998. McDonald, Dunbar. ISBN: 0333733703 |
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Key Customers - How to manage them profitably. |
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April 2000. McDonald, Rogers & Woodburn. ISBN: 0750646152 |
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