Marketing planning is a logical sequence and series of activities leading to the setting of strategic planning objectives for an enterprise, and the formulation of strategic plans for achieving them. In essence it is a process for determining what a business should become and how it can optimally achieve that goal.
The Marketing Process Company assists clients in development of robust marketing plans, building on the market insights gained from market mapping and market segmentation. Following a strategic marketing planning process using EXMAR software, EXMAR users find they are able to manage marketing more effectively and so identify profitable growth areas. You will be able to make better investment decisions, be they about money, people or resources. Increased profitability from focusing on the most favorable opportunities and reduced costs from withdrawal from ill-chosen business soon repay the investment in a robust strategic marketing planning system and processes.
Failure
to plan is planning to fail.
"The
nicest thing about not planning is that failure comes as a complete
surprise, and is not preceded by a period of worry and depression"
John Perton, Boston College
The Marketing Process Company has developed a wide range of marketing consultancy offers and strategic planning tools to aid practitioners in the strategic planning field to develop marketing plans & strategies. The EXMAR strategic marketing planning process supported by EXMAR software is outlined below.
A typical consultancy package including the EXMAR software is described in the EXMAR standard proposal document. The implementation of the above process typically follows the project plan shown below. All consulting packages are individually tailored to customer needs.
Marketing Plans - How to prepare them, how to use them (5th Edition) |
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April 2002. McDonald. ISBN: 0750656255 |
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