Customer insights
The Marketing Process Company's approach to segmentation focuses on customer needs and behaviour in the marketplace. A market segment is an homogeneous group of customers with similar requirements which can be satisfied by a distinct marketing mix. Powerful market insights are derived from incisive market segmentation, which leads to maximum leverage in the marketing plan and differential advantage over competitors.
Market segmentation software
The Marketing Process Company has developed processes and tools for analysing existing and potential customer data, and generating and sizing market segments. Through the market mapping exercise and by using Market Segment Master®, The Marketing Process Company's market segmentation tool segmentation is performed on the basis of similar customer attributes, which either directly map onto needs, or can be used to define needs. As well as generating segment descriptions, the segmentation process lists potential customers who belong to each market segment.
Market Segment Master® software, developed by The Marketing Process Company, utilises Spread map and Cluster map algorithms to analyse customer data and records in a neural networking environment. The software is powerful, quick and unique in its application and outputs.
Supporting Text
Market Segmentation - How to do it - How to profit from it. |
|
|
September 2004. McDonald, Dunbar. ISBN 0 7506 5981 5 |
|
 |
Buy Market Segmentation - How to do it - How to profit from it online |
