The Marketing Process Company has available a number of free documents, covering outline consulting proposals, example marketing plans and event presentations.
All documents are in .pdf file format. A pdf file reader such as Adobe Acrobat Reader is required - get it free from Adobe.
EXMAR standard proposal
A typical marketing planning consulting package (179 kb)
Market Segmentation & Market Mapping
A workshop-based proposal delivering real market and customer insight (91
kb)
Key Account Management proposal
A typical KAM project proposal (121 kb)
EXMAR marketing plan
sample - summary
A brief example marketing plan (116 kb)
EXMAR example marketing
plan - in detail
A more detailed example marketing plan (283 kb)
Key elements of world class marketing All four presentations below in one zip file
1 Key elements of world class marketing
Professor McDonald (371 kb)
2 Market segmentation and marketing planning
(88 kb)
3 Segmentation and marketing planning software
(71 kb)
4 CRM - the importance of market segmentation and appropriate customer
measurement
(227 kb)
Have an expert at your elbow
Professor McDonald (66 kb)
Categorising Key Accounts intelligently
Professor McDonald (61 kb)
Advanced Marketing Planning presentation
Profesor McDonald (439 kb)
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