Client profile

The business is now developing its strategies based on a customer-led view of the market. The management team is now able to compare market segments across the business portfolio using a common understanding of their attractiveness to the business. Growth and investment opportunities are being identified in a way that clearly links business plans, team and individual objectives with market reality.

By using EXMAR, we have cut back significantly on labour-intensive analysis work, allowing our Marketing staff to spend more of their time doing what they are paid for - increasing Sales and Profit.

The 'independence' of the Marketing Process Company's consultancy was valuable in establishing the key issues with the BMW team ... Exmar has proved a useful tool both during the marketing planning work itself and in the Plan's subsequent presentation and implementation.

The management team is now able to compare suppliers across the business portfolio using a common understanding of their attractiveness and performance to the business. It is anticipated that this approach will reduce the lead-time and reduce costs by at least 10%.

To effectively manage the implementation of a successful marketing strategy, ensuring that your starting position is as clearly defined as possible is a critical part. That way you avoid wasting valuable time and money. Exmar gives you that structure and we have used it to great effect for our expansion into emerging markets in central and eastern Europe & Eurasia.