The company was founded in 1994 to develop the EXMAR strategic marketing planning software tool, and grew out of a close collaboration with Professor Malcolm McDonald and Cranfield University's School of Management, both widely known for their practicality and the applicability of their theories to real business life.
The company maintains an active dialogue with business schools, academic institutions, clients and practitioners worldwide to continually develop its processes and supporting software, and currently supplies consulting support, training and software tools for use across the marketing domain.
The Marketing Process Company has a talented team of consultants with exceptionally broad and strong experience, backed by a team of software engineers. The interaction between consultants and software engineers has led to the development of systems particularly relevant to the business needs of today and tomorrow. The Marketing Process Company also draws on the diverse expertise of associate consultants at the Cranfield Marketing Planning Centre at Cranfield University. In certain overseas markets The Marketing Process Company also maintains agents to facilitate delivery of its products and services.
© The Marketing Process Company Ltd
