The Marketing Process Company is a management consulting company specialising in marketing strategy development and business process change. The Marketing Process Company's consultants have assisted a wide range of client firms around the world in becoming market-led, customer-driven organisations.
The company aims to deliver enhanced business profitability through improved marketing strategy and marketing plan development. The company's processes, systems and software are robust, tried and tested in the real world, delivering real and ongoing benefits to clients.
The Marketing Process Company's consulting processes and unique marketing software tools have been developed in conjunction with Emeritus Professor Malcolm McDonald, former Professor of Marketing and Deputy Director Cranfield School of Management.
The Marketing Process Company has a full suite of consulting offers and marketing software. From initial market mapping, through market segmentation to the delivery of marketing plans, the company can assist clients in improving all aspects of their strategic marketing planning. Find out more about Marketing Planning...
Understanding the nature of the different relationships between a business and its customers and developing appropriate strategies is vital. The Marketing Process Company has developped a unique software tool for Key Account selection; this tool and supporting consultancy enables effective management of the 20% of a business's clients that typically contribute to 80% of its profits. Find out more about Key Account Management...
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